Date: Thursday March 26, 2009
Time: 11:30AM
Location: The Summit Club, 15 West 6th
What is your point of view about Marketing ROI? What do your really think, or think your know, about how marketing works, and the role of measurement in the marketing accountability process? Is there an artful science that can predict, analyze, and measure marketing performance? What are the methods that can accurately determine if incremental revenues resulting from marketing investment result in increased profit? If these questions don’t make your head hurt then you are probably in finance. Join Chris Cadieux as he attempts to answer how these questions relate to QuikTrip’s promotional marketing and together we will discover some insight into Wanamaker’s Conundrum. Chris, with 16 years at QuikTrip, oversees the non-traditional marketing initiatives of the company including sponsorships, interactive marketing, and event promotions. He previously was the owner of Christopher Sound and Vision, a music and video production and interactive media development company. Chris graduated from the University of Oklahoma with a Bachelor of Fine Arts degree in 1982. Free QuikTrip coupons will be distributed along with great door prizes! Members: $25 WITH ADVANCE RSVP by Monday, March Non-members and walk-ins:$35 Student Members: $20 Cash or check only please. RSVP to the AMA Hotline at 748-1966 or on the AMA Tulsa website at www.amatulsa.com. RSVP no-shows will be billed.
