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Branding is Not for Sissies

Libby Bender

Date: Thursday November 17, 2011
Time: 11:30AM
Location: The Summit Club, Governor's Suite on 30th Floor -15 West 6th Street Tulsa, OK 74119-5423

Building a strong brand is not easy. The way is long, and hard, and really scary. You have to go where you've never been. You have to think, and work, and make mistakes, and fix them, and go on when all you want to do is lie down. All the while the people on this journey with you are crying and bitching and moaning. All they want to do is go back the way they came.

Do not let them. That way is death.

Libby Bender is an independent brand guide who has been leading the way for her companies and clients for 35 years. She has survived a run on her bank, a government take-over, and more than a dozen mergers and acquisitions. And that was all just with her first employer. Libby has been a VP of Marketing three times, VP of Brand Planning and Creative Director at Littlefield, and is now President of Libby & Company, a Tulsa-based brand consultancy.

Libby's work has been recognized by the American Association of Advertising Agencies, the Webby Awards, Tulsa Ad Federation and Art Directors Club of Tulsa. In 2007, Libby and partners Scott Raffe and Carl Brune published Oklahoma : A Portrait of America. That 354-page ode to America's 46th state earned the trio an Oklahoma Book Award.

Members: $25 WITH ADVANCE RSVP by Monday, November 14, 2011 Non-members and walk-ins:$35 Student Members: $20 Cash or check only please. RSVP and pay by credit card (cash/check only at event) at http://amatulsaluncheonnov.eventbrite.com RSVP by texting AMATulsa to 77007, by calling 918-831-9441 or on the AMA Tulsa website at www.amatulsa.com.

RSVP no-shows will be billed, so if you can't make it send a co-worker to enjoy the meal and hear from marketing leaders.

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