Date: Thursday February 16, 2012
Time: 11:30AM
Location: The Summit Club, Governor's Suite 30th Floor Bank America
For the past few years, social media has been a tactic looking for a strategy. Now, the strategy must come first. As marketers, we have to be prepared to answer the questions coming from the executive suite. How will this help us increase the bottom line? What's the direct tie to our business objectives? What is the ROI on that Facebook page? It's no longer enough to make decisions about where to spend your marketing budget based on numbers of fans or followers. Today, measurement and performance in digital marketing are becoming much more sophisticated.
Dan Winders is Principal and CEO of BlueView, a full-service digital marketing agency. With every client -- from QuikTrip to Citizens Security Bank to American Airlines -- Dan brings nearly 20 years of experience in the online technology industry, and perhaps more importantly, 30 years experience as an account and CPA. That constant eye on the bottom line has enabled him to deliver sound, measurable digital strategies and services at BlueView.
Members: $25 WITH ADVANCE RSVP by Monday, February 13
Non-members and walk-ins:$35
Student Members: $20
Pay online at http://amatulsafeb2012.eventbrite.com
